Senior Paid Search Executive

You’ll have an opportunity to make a big impact in business trading and channel performance.

You will action tasks ranging from campaign implementation to reporting of our online campaigns across our key marketing platforms, primarily focused on our paid search channels.

You will support in the roll out of the paid search channel strategy. You will assist in the creation, management and optimisations of advertising campaigns across Google and Microsoft Ads. You will highlight issues and report on performance that will increase incremental revenue and build occupancy.

Salary: £47,000 - £51,000
Location: Holborn

Why you’ll love it here

Healthcare: BUPA healthcare
Discounts: Up to 60% discount on Premier Inn stays and 25% discount on our Restaurant brands
Bonus: Up to 10% company performance related bonus
Check out all our benefits here: https://www.whitbreadcareers.com/about-us/benefits/

What you’ll do

Support the trading actions of the business by implementing digital campaigns, ensuring the campaigns are targeting our commercial goals and results are being correctly tracked.

Using trade reports and platform data, diagnose the performance of the campaigns. Suggest changes and tests to drive the performance and efficiency of the channels towards the business goals.

Liaise with key stakeholders from external agencies and third party suppliers to steer workload and improve performance.

Support the Search teams project work, driving the actions that are needed to keep projects to deadline.

What we need

Knowledge of how to implement digital paid advertising in Google Ads and Microsoft Ads platforms
Knowledge of latest Google and Microsoft products
Highly analytical and data driven.
Ability to speak confidently to external suppliers and internal stakeholder.
Able to produce Insightful reporting and suggest actions.
Demonstrable marketing experience.
Ability to work with a portfolio of partners.
Experience working to budgets and commercial targets.

Be part of the Commercial Team

Meeting our ambitious goals to expand and reach new locations across the globe requires serious planning. It means analysing every little detail, spotting and overcoming barriers and working towards our ambitious plans. Think decision science, pricing, revenue and sales, and you’re there. With a lot of doing to be done, you can be part of making big change happen across the globe. Bring your drive and enthusiasm, and we’ll welcome you in.